Articles
Knowledge, agents and governance, drawn out
Not quite a blog. Each article is a visual essay, an argument you can see. Together they cover where the experience is going, what each industry is up against, and how knowledge, agents and governance fit together.
The themes
Vision
Where the experience is going, and who will own it.
3 articles
Industries
The challenges and problems each field faces as agents arrive.
1 article
Knowledge
How organizations put what they know to work in AI.
3 articles
Agents
How agents work for people, by role, with tools and identity.
3 articles
Governance
Who may do what, on whose behalf, with whose approval.
2 articles
Latest · Vision
Your product moved. Your content didn't.
A product company's content is about its product, and the product is the code: always changing, true at every moment, and silent about what it means. What the code does, projected onto the problems each role has, is what marketing, support and sales run on. Keep it true, in both directions, with agents.
- Vision
- Knowledge
- Agents
Juan J. Perez · November 5, 2026 · 8 min read
Read the articleKnowledge is the new code for tailored experiences
In AI experiences, what each person sees and what application agents do for them is shaped by role-based knowledge, not just the code around it. Iterate on the experience. Build on a governed knowledge core that tailors it to every role.
October 24, 2026 · 9 min read
Who will own the agents your people use?
Every organization serves people through an application. Agents are about to change what those applications do, and who controls the experience. Here is how you keep it yours.
October 22, 2026 · 9 min read
More articles are on the way, each taking one of these themes further.